Postsparkasse

Corporate Identity, -Design & Visualisations

A Delicate Matter

Our client faced the unique challenge of selling Otto Wagner’s Postsparkasse—a true crown jewel of Austrian Secessionist architecture. Given its status as a listed and protected building, this was no ordinary task. Engaging potential buyers while adhering to the strict guidelines of the Bundesdenkmalamt (Federal Monuments Office) required a meticulous approach, as any potential impact on the protected structure demanded immediate and precise feedback.

To meet this challenge, we created an exact 3D replica of the building, down to the smallest details—even individual bolts. This digital model allowed stakeholders to evaluate and discuss

proposed changes to the iconic ‘Kassenhalle,’ whether it involved furnishings, scenario planning, or other modifications.

In addition to the architectural visualizations, we took on the development of all sales materials. This included everything from designing the logo and defining the color scheme to creating sales brochures, letterheads, a webpage, digital city signage, and even a commemorative book about the Postsparkasse.

The successful sale of the Postsparkasse stands as a testament to our collaborative effort, and we take immense pride in contributing to this remarkable journey.

A dark book with a gold outline of building windows on the cover, titled "Postparkasse" with smaller text "Wiener Tradition" and the year 1912.

 

“Neue Postsparkasse”

Developing the design for the “Neue Postsparkasse” encompassed the
development of a refreshed logo

Color spaces

A precise 3D Replica of the Postsparkasse

A selection of fonts that works with the heritage whilst still contemporary

Letterheads and business cards

And a book about the Postsparkasse

Two pages from a magazine or catalog showing interior design photos of the Austrian Postal Savings Bank. The left page features a photo of a room with green and black chairs, a yellow wall, and wooden paneling. The right page shows a row of black chairs with white cushions in a modern room with framed artwork, and a ceiling photo with white walls, multiple ceiling light fixtures, red curtains, and a window.
Map of Vienna with highlighted locations of the Austrian Postal Savings Bank, transportation options, parks, and landmarks such as Stephansdom, the airport, and Schloss Belvedere, along with nearby streets and transit stations.
Floor plan diagram of a building's mezzanine level, showing private offices, conference room, business lounge, event venue, bistro, and other spaces, with numbered labels matching photographs of each area.

 

CLIENT
Bundesimmobiliengesellschaft m.b.H.
SIGNA Holding

OUR WORK
Concept and Idea
Brand Identity
Print Design - Book, Booklet, Sales Folder, Street-side advertising
Web Design
3D - design and environment, shading & texturing, animation, and camera
2D - Color correction and compositing

Shout-Out and Credit:
Our fantastic Graphic Design: Nina Gorfer